And as usual, retailers can expect both online and in-store traffic to increase, and with it the number of transactions. However, to offer consumers the smoothest possible purchase experience, all sales channels need to be centrally connected.
OMNICHANNEL AND UNIFIED COMMERCE
These are terms you've probably heard many times as a retailer, but the line between the two is sometimes a little blurred.
To put it simply, omnichannel is the act of connecting all the channels with which a retailer interacts with its customers, with the aim of unifying the customer experience and making it more seamless. In this way, a customer can buy a product on an e-commerce site, return it to the store for a refund, and facilitate the retailer's stock management.
With unified commerce, we go even further. Here, all sales, communication and inventory channels are connected within a single platform.
Thanks to this, a retailer can access all this data in real time, enabling him to optimize the management of his business.
PAYMENT: AN INSEPARABLE PART OF UNIFIED COMMERCE
The heart of the unified commerce reactor is, of course, payment. By connecting all sales channels within a single platform, merchants can use unified commerce to centrally track customer actions based on transaction data in real time, find out which sales channels are used by their customers, and what type of transaction has been carried out (purchase, refund, exchange...). In short, they can gain a better understanding of consumer habits to adapt sales strategies in order to improve sales. With unified commerce, the customer experience takes center stage.
With consumer behavior continuing to evolve in recent years, unified commerce takes on its full meaning. It is therefore essential to adapt and offer the most complete and interconnected shopping experience possible.
A customer can now come into a store, spot an article but not find it in his/her size, order it and track the order online, before finally having it delivered to his/her home or to a relay point. Without unified commerce, it's impossible for retailers to keep track of all these different operations.
Thanks to the various data collected centrally, retailers get to know their customers better, enabling them to personalize their service, for example by suggesting recommendations based on purchasing habits, or pushing promotions at the right time.
Offering a seamless, flexible journey across channels and a personalized approach is a key element in customer satisfaction, engagement and loyalty.
With Market Pay's unified payment platform, you can easily manage your business by tracking all your transactions in real time, whatever the sales channel, and benefit from analysis tools to identify new sources of revenue.
For more information, contact us!
