Especially since the health crisis and inflation are affecting many stores today, and have accentuated the need to improve the shopping experience. To stand out from the crowd, retailers need to deliver a seamless experience to continue to attract and engage customers.
OPTIMIZE TO SELL MORE
As we mentioned in a previous article, only 34% of French people are willing to wait 10 minutes to check out, and 76% say they abandon a purchase if the waiting time is too long (Harris Interactive study). The queue is THE business killer and would be responsible for a significant part of the turnover of retailers.
Today, there are several solutions to reduce the waiting time, such as the single queue, to name but one example. Even if this optimization allows a reduction of the waiting time, the fluidity of the passage in cashier is not always systematic and can represent a source of frustration for the customers.
Regarding in-store assistance, consumers increasingly expect a comprehensive shopping experience, but are often confronted with a partial service where assistance ends at the advice stage, thus creating a break in their journey.
In addition, equipping additional payment terminals to handle peak periods of activity is often time-consuming and tedious to ensure that everything is up and running on time, and thus able to withstand periods of high traffic in stores.
Finally, a limited choice of payment options at the time of checkout can quickly degrade the customer relationship or become an obstacle to conversion, leading the customer to abandon the purchase if the payment methods are not adapted. In order to guarantee the customer relationship and an optimal conversion rate, retailers must transpose to physical stores the same practices as in e-commerce by offering payment methods adapted to consumer purchasing behavior.
MOBILE PAYMENT, OR HOW TO RESPOND TO THE PROBLEMS OF PHYSICAL COMMERCE
A recent Mastercard study shows that 77% of consumers want to pay "anywhere and everywhere", showing that convenience is one of their expectations; simplicity and speed of payment have become criteria of choice when making a purchase. Hence the importance for merchants to adapt to create an optimal shopping experience.
In order to answer all the issues of waiting time, support, deployment and payment methods, many retailers have already relied on SoftPOS technology to equip their points of sale. They transform smartphones or tablets into contactless payment terminals.
With SoftPOS, the customer doesn't have to go to the cashier, the cashier comes directly to him. The sales teams are thus mobilized to accompany the customer throughout his or her purchase process, thus improving customer relations, considerably reducing waiting time at the cash desk and promoting rapid payment.
Available on smartphones and tablets, SoftPOS technology allows merchants to transform their Android devices into payment terminals. Contrary to a traditional Eftpos, the main advantage lies in its simplified installation and deployment. The application can be installed very quickly and easily on the merchant's Android devices and allows for easy payment on the entire sales floor.
In addition to its ease of use and installation, SoftPOS technology offers the merchant the possibility to propose a wide range of payment methods to his customers. It goes from the most classical ones like the bank card to more innovative and secure means answering the new uses and needs of the consumers, such as the payment by link via QR code, the simplified transfer or the fractioned payment.
Significantly reduced waiting time, improved customer support, simple and rapid deployment, and a wide variety of payment methods: these are the main advantages offered by the SoftPOS technology on which Market Pay's PayWish® solution is based. Thanks to mobile payment, PayWish® meets the challenges faced by merchants and offers a new and innovative shopping experience to consumers.
Would you like to know more about the solutions offered by Market Pay? Contact our sales team to discuss your project.
