The fluidity of payments in your business is one of your best tools to attract and retain customers. You have several options to make payments easier in your restaurant or store. QR code payments, for example, offer numerous advantages for transactions after purchases. Follow our guide to understand this payment solution better.

How QR Code Payments Work

The term "QR code," introduced in 1994, refers to a square pictogram that can be scanned with a smartphone to complete a transaction. It is increasingly used on e-commerce platforms to simplify the buying process.

Generating and Scanning QR Codes

For a smooth QR code payment process, the business generates a unique code using a point-of-sale, invoicing, or collection software. The customer scans the pictogram using their smartphone camera and initiates the payment to settle the invoice issued by the merchant.

To complete the transaction, the customer is redirected to a payment page in their web browser to select their bank account or e-wallet. In some cases, they are taken to a page where they must enter their payment details, specify the amount, and confirm the transaction. Once the payment is processed, both the customer and merchant receive a notification as proof of payment.

The Technology Behind QR Code Payments

QR code payments rely on RFID and NFC technologies:

  • RFID (Radio-Frequency Identification): This high-frequency radio wave technology transmits and stores information for uniquely identifying objects, people, or animals. One of its popular applications is digital payments.
  • NFC (Near Field Communication): This system enables contactless payments with a bank card, POS terminal, or smartphone. NFC technology facilitates information exchange between compatible devices placed close to each other, such as a payment terminal and a mobile device.

Benefits of QR Code Payments for Merchants

QR code payments offer numerous benefits to merchants. Here are the main reasons to adopt this payment method:

Lower Infrastructure Costs

Unlike other payment methods, QR code systems help reduce costs. There’s no need to invest in infrastructure (such as POS terminals) to receive payments. Simply display the QR code at the counter or on issued invoices.

Customers can pay using a bank card, e-wallet (like Apple Pay or Google Pay), or even meal vouchers. Everything is done online, hassle-free!

A Convenient and Fast Payment Method

QR codes simplify your life and save time. In a restaurant, for instance, it speeds up the transaction between the customer and the manager. Customers can pay at the table without moving, making payment a simple and pleasant step.

This method is also highly practical. QR codes are barcodes that can be scanned using a smartphone camera (Android or iOS). There’s no need for customers to download a mobile app to pay their bill.

Benefits for Customers Using QR Code Payments

QR code systems benefit not only merchants but also customers, who appreciate the convenience they provide.

Accessible for All Customers

QR codes make digital payments accessible to a broader audience. Young people, adults, seniors—most consumers use smartphones. This payment method is simple enough for everyone.

It’s convenient for in-store shoppers as well as online buyers. The process is the same: scan the QR code and enter the required information to make a secure payment.

How to Integrate QR Code Payments into Your Sales System

Interested in QR codes to facilitate customer payments? Follow these steps to implement this system.

Steps to Activate QR Code Payments

Choose a Payment Service Provider: Ensure the provider’s offering meets your needs and evaluate their transaction fees. Consider the functionalities offered and ensure easy integration with your existing management system.

Create a Professional Account: Use this interface to manage transactions, access customer data, and issue invoices.

Set Payment Parameters: Configure the system to define:

  • Accepted card types
  • Supported currencies
  • Minimum and maximum transaction amounts

Generate the QR Code: Follow the provider’s instructions to create a code tailored to your business needs. You can include a fixed amount or let the customer specify it during payment.

We recommend customizing your QR code to make it easily recognizable to customers. You can change its color, adjust the size, or add your logo. Test the code to ensure it works correctly before printing and displaying it in your establishment.

Securing QR Code Payments: Technologies and Regulations

Payment security is crucial for both businesses and customers. Here are some best practices for QR code payment systems:

Encryption and Fraud Prevention

Choose a solution with robust encryption protocols to secure user payment data. Encryption prevents fraud by protecting information like bank account numbers.

Ensure that your database, server, and backend are well-protected against unauthorized access.

Compliance with Digital Payment Regulations

Your QR code payment system must comply with current regulations regarding data privacy and protection. Choose a provider whose solution adheres to PCI DSS standards and GDPR rules. Regular updates will help optimize the security of your QR code system.

Trends in QR Code Payments in Commerce

Whether in-store or online, QR code payments are becoming increasingly popular. This payment method has a promising future in France and worldwide.

The Rise of Contactless and QR Code Payments Globally

Currently, the Asia-Pacific region, especially China, holds the largest share of QR code payments. This solution dominates the market and is expected to continue growing in the coming years.

Although initially slower to adopt, North America’s QR code payment sector shows strong growth potential. In just a few years, acceptance of this payment method has rapidly increased in the United States and Canada.

In France and Europe, the adoption rate is lower but steadily improving due to the system’s many advantages. In industries like tourism or retail, QR code payments are gradually becoming a consumer habit. Some reports predict the European QR code payment market will reach approximately $12 billion by 2030.

Source: GMI Insights