Leveraging Market Pay’s (formerly Déjamobile) digital payment solutions and expertise, Blackhawk Network is accelerating the adoption of digital gift card services across Europe.
Blackhawk Network now offers a digital version of its One4all gift cards, powered by Market Pay’s softPOS Gifts & Rewards solution. With Market Pay’s proven ability to deploy large-scale digital transaction projects, Blackhawk Network enables both gift buyers and recipients to send, receive, and use gift cards directly from their mobile phones.
Available on the Visa network, the One4all digital gift card can be used securely for online purchases and for in-store payments via Apple Pay or the One4all mobile wallet for Android users.
Until now, One4all primarily distributed its gift cards through post offices in Ireland and the UK. Launched in November 2019 in Ireland, the One4all digital gift card marks a major shift in the rewards and digital gifting industry. This new product aims to revolutionize the gifting sector in Ireland and the UK, making it easier for businesses to reward employees and for individuals to send digital gifts to family and friends.
By enhancing the user experience of its digitalized gift cards, Blackhawk Network provides both buyers and recipients with a seamless mobile gifting experience. This innovation opens up new market opportunities, allowing Blackhawk Network to cater to a younger, mobile-first generation that prefers using smartphones for purchases and digital transactions.
The partnership between One4all and Market Pay allows One4all’s network of over 5,000 retailers to accept the One4all digital gift card in their stores.
“Blackhawk Network has always been committed to innovation in payments and gifting. The new One4all digital gift card represents the future of corporate and personal gifting, offering a truly personalized, convenient, and secure solution aligned with today’s technology trends.”
Declan Byrne, Head of Digital Projects, Blackhawk Network
