Market Pay is making another bold move in the European payments landscape with the acquisition of AltaPay, a leading Danish payment service provider. This acquisition strengthens Market Pay’s presence in the Nordic region and extends its capabilities to serve SMB merchants across Europe.
A Strategic Expansion into the Nordics
AltaPay, headquartered in Copenhagen, Denmark, has built a strong reputation as a trusted payment provider for both online and in-store merchants. By offering a seamless omnichannel payment platform, AltaPay enables businesses to unify their payment experiences across digital and physical channels.
For Market Pay, this acquisition marks a significant milestone, reinforcing its footprint in Northern Europe. Already present in France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark, Market Pay continues to accelerate its expansion with a strong focus on delivering innovative payment solutions.
Enhancing Online and Omnichannel Payment Capabilities
One of AltaPay’s key strengths lies in its expertise in online payments, supporting around thirty local and international payment methods, including Buy Now, Pay Later (BNPL) solutions. In addition, AltaPay’s next-generation payment terminals empower merchants to optimize their in-store payment experiences.
With a unified transaction platform, AltaPay helps merchants consolidate and analyze payment data, improving operational efficiency and boosting conversion rates. In 2023 alone, the company processed €3.1 billion in transactions in Denmark, with operations extending across Sweden, Norway, and the UK.
A Shared Vision for the Future of Payments
Frédéric Mazurier, President of Market Pay, expressed enthusiasm for the acquisition:
"The acquisition of AltaPay is a significant step forward in our strategy to expand across Europe. Their deep expertise in online and omnichannel payments aligns perfectly with our vision of a seamless, unified payment experience for merchants. By joining forces, we will accelerate innovation and provide even more efficient, integrated payment solutions."
Christian Rasmussen, CEO of AltaPay, also highlighted the strategic benefits of this partnership:
"Becoming part of Market Pay is an exciting opportunity for AltaPay and our customers. Together, we can deliver even more powerful solutions and support businesses with a flexible and scalable payment infrastructure. This partnership paves the way for new opportunities for our teams, our clients, and our ecosystem of partners."
Driving Innovation in European Payments
This acquisition is Market Pay’s fourth since 2021, demonstrating its commitment to building a robust, pan-European payment ecosystem. By integrating AltaPay’s advanced technology and market expertise, Market Pay is better positioned than ever to meet the evolving needs of merchants across the continent.
With a growing presence and an ever-expanding suite of solutions, Market Pay continues to redefine the future of payments in Europe. Stay tuned for more updates on how this new chapter will benefit businesses and consumers alike!
