TRANSCRIPTION OF THE VIDEO

Hello everyone. It's Aude Vicaire and I'm delighted to see you again in the Payment Instant.

This month in the Payment Instant, I talk to you about payment orchestrator.

You've probably heard of this term without necessarily knowing what it means exactly. Well, a payment orchestrator is a gateway that is integrated on a website and that is itself connected to several PSPs at the same time.

But what is the purpose of a payment orchestrator? Well, I see three major advantages:

The first one is the international extension. Indeed, with a single technical integration to your website, you are then able to accompany your growth internationally or even in a given country by adding new payment methods.

Without an orchestrator, you have to ask your PSP to develop additional payment methods, which can be time consuming, costly and energy consuming.

With the orchestrator, you can much more easily activate the necessary payment method according to the market you are targeting. Much easier to expand internationally.

The second advantage is the quality of service. Indeed, if your usual PSP suffers a denial of service attack, you are no longer able to accept payments. With the payment orchestrator, in real time, your transactions are automatically routed to another PSP that takes over. So, no more interruption of your services.

The third advantage is cost optimization. A payment orchestrator allows you to define a payment strategy that routes each of your transactions to the PSP at the best cost. Overall, you win on your payment costs.

Thus, a payment orchestrator brings you an ease of international expansion, an improved quality of service and an optimization of your payment costs.

But why don't all e-commerce merchants already have a payment orchestrator? Well, because there are a few constraints.

The main one is that you need to have internal resources dedicated to payments. Indeed, a payment orchestrator is natively connected to multiple PSPs. On the other hand, each merchant has to negotiate his contracts with each PSP. This requires time and specific knowledge.

Then, the transaction routing strategy must be defined, set up and evolve. Here again, you need knowledgeable resources to do this. A merchant does not necessarily want to hire payment experts rather than experts in their own field.

At Market Pay, we understood the innovation that the payment orchestrator could bring and we also identified the limitations it can have for merchants. That's why in our Pay Online solution, we integrate the payment orchestration brick but make the service simple for merchants.

Our own technical teams negotiate the best agreements with the PSPs, define the strategy to offer the turnkey service to merchants and make them benefit from the innovation.

The conversion rate is improved without the need for a ton of in-house experts for the merchant.

And that's it, Instant Payment #3 is done. In the next issue, I'll tell you about Request to Pay, what it is, what it's for and who it's for. In the meantime, feel free to post comments, ask questions about payment orchestration and to learn more about our products, visit our website and follow us on social networks.

See you soon!