Hello everyone, I'm Aude Vicaire, and I welcome you to Instant Paiement.

Today, I'm going to talk to you about the added value that payment brings to various players, especially to software providers.

Indeed, integrating a white-label payment solution extends the value proposition of point-of-sale software providers and enables them to generate new revenue streams.

They can offer the following benefits to their customers, who range from merchants of all sizes:

  • Firstly, a simplified experience for the sales staff, with automatic transmission of payment information to the POS terminal or tablet, especially within the SoftPOS framework. This naturally prevents input errors and eases accounting reconciliation.
  • Secondly, it allows for a smoother customer journey, particularly with SoftPOS solutions that enable mobile payments on the seller's tablet or smartphone, without redirecting the customer to the cashier and without the seller having to manually input the payment amount.
  • Lastly, it reduces the time spent by the merchant's back-office teams, who benefit from unified reporting that meets their needs.

Of course, for all of this to work, the payment provider needs to offer a solution tailored to the needs of software providers, who might also serve as resellers. Specifically, the solution must be white-labeled to adapt to the provider's branding, ensuring a seamless experience for merchants and their customers.

A diverse range of payment methods and channels is essential. This includes in-store payments, but a single payment partner can also provide an omnichannel solution that enhances experiences through web-to-store and store-to-web cases, as well as mobile payments.

Moreover, solutions should be available through easily integrable APIs, including for reporting, allowing the software provider to natively integrate payments into their offering.

Automated and rapid reporting for merchants is crucial, ensuring instant Know Your Customer (KYC) verification and activation within the payment chain to maintain the momentum of sales and deployment.

Of course, all of this requires an attractive pricing structure that allows the software provider to generate profit.

Ultimately, the software provider or distributor should be seen as a full-fledged customer with its own requirements in terms of reporting, communication, and more.

At Market Pay, we already offer our white-label POS and SoftPOS solutions to our partners and distributors, enabling them to enhance their offering and benefit from all the advantages I've just mentioned.

And there you have it, Instant Paiement is concluded.

I'll see you in September for the next episode. Wishing everyone who's traveling a great vacation.

Until then, feel free to share your thoughts in the comments, and for more information about Market Pay and our products, visit our website and follow us on social media.

Goodbye for now!