In the competitive landscape of independent sales organizations (ISOs), flexibility, brand independence, and strong tech ecosystems are key to driving growth. Discover how Done4You partnered with MarketPay to leverage a white-label payment infrastructure tailored to their sub-reseller distribution model.
About Done4You
Done4You serves SMEs, Tier 1, and Tier 2 petrol and crypto merchants in Benelux and France. To unify payment methods into one platform, Done4You provides agnostic card, digital, and terminal crypto payment acceptance to build frictionless merchant experiences.
The challenge: finding a payment partner built for independent growth
For Done4You, selecting the right payment platform goes far beyond simple transaction processing. It dictates how seamlessly they onboard merchants, support daily operations, and collaborate with their distribution partners.
Prior to working with MarketPay, Done4You needed a payment partner that deeply understood the dynamics of an ISO (independent sales organization). Their key requirements were clear:
- A user-friendly white-label solution to strengthen and promote their own brand.
- A seamless integration with trusted technology partners they already knew.
- The flexibility to build, support, and scale a network of sub-resellers (such as It’s Clear, B Partner, and Orange).
- A true fintech challenger mindset aligned with their market vision.
Finding a single provider that offered all these capabilities while matching Done4You’s disruptive ambition was a major hurdle.
"We chose MarketPay because it combines a genuine fintech mindset with a user-friendly white-label solution and the challenger spirit we share at Done4You." said Pascal Libert, Managing Director at Done4You
The solution: a flexible ecosystem tailored for resellers
Done4You chose MarketPay to power its merchant acquiring and payment terminal offerings through a fully white-labeled architecture. Several key differentiators made MarketPay the ideal partner:
- A familiar and robust tech ecosystem: MarketPay leverages proven technology from PAX France. It enables key functionalities such as closed-loop meal-voucher acceptance and smooth continuity with established merchant bases.
- Flexible reseller capabilities: The platform natively supports Done4You’s ISO model, enabling them to empower sub-reseller partners like It’s Clear, B Partner, and Orange.
- Advanced neo-banking solutions: Alongside their neo-bank partner B Partner, Done4You implemented our Tap To Pay e-commerce white-label solution to broaden their offer.
- Shared challenger spirit: Both companies share the drive to disrupt the market with modern, agile, and scalable payment technologies.
The results: stronger foundations for scalable growth
By deploying MarketPay’s white-label infrastructure, Done4You established a solid foundation to manage both direct merchant relationships and partner-led channels.
Key benefits for Done4You:
- Enhanced brand value: Merchants interact directly with Done4You’s branded experience, boosting brand equity across Benelux and France.
- Empowered sub-reseller network: The capability to support sub-resellers offers a compelling value proposition to partner networks, driving ecosystem expansion.
- Seamless ecosystem alignment: Leveraging familiar technologies minimized integration hurdles and strengthened market deployment capabilities.
"For an ISO looking to grow under its own brand, the ability to build and support a sub-reseller network is a real differentiator, and a key reason we chose MarketPay." said Pascal Libert, Managing Director at Done4You
